STEINHOFF REMAINS FOCUSED ON MANAGING THE LONG-TERM SUSTAINABILITY OF THE GROUP’S BUSINESSES AND BUSINESS PRACTICES TO MAINTAIN AND GROW THE BENEFITS PROVIDED TO ITS STAKEHOLDERS

Group strategy

Business model

STEINHOFF’S integrated business model of sourcing and manufacturing products in low‑cost locations and retailing them in developed markets has underpinned the group’s growth since its listing on the JSE Limited in 1998. The retail operations are positioned towards price‑conscious (value) consumer segments, providing customers with affordable household goods products through the group’s vertically integrated supply chain.

Strategic drivers

  • Footprint expansion
  • Continuous investment in stores
  • E-commerce
  • Vertical integration of supply chain
  • Sourcing expertise and infrastructure
  • Logistics expertise