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Company History
 
 
1964 – 1989
  • Bruno Steinhoff started own business as a distributor of furniture from eastern Europe to western Europe 
  • With the fall of communist rule in eastern Europe, the group converted from a marketing and distribution company to a producer and distributor of furniture 
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1991
Manufacturing facilities established in: 
  • Former East Germany 
  • Hungary 
  • Poland 
  • Ukraine 

Strategic investments made in: 

  • Austria 
  • Benelux countries 
  • France 
  • India 
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1994 – 1996 
  • Daun & Cie acquired controlling interest in Victoria Lewis and Gommagomma Holdings
  • Steinhoff Europe and Gommagomma jointly establish Steinhoff Furniture in Cape Town and Garankuwa
1997 
  • The relationship is formalised by the Steinhoff family acquiring a 35% interest in Gommagomma Holdings from Daun & Cie
  • Gommagomma Holdings acquires
      · 100% shareholding in Victoria Lewis
      · 51% shareholding in Iqbal Bam Group 
      · Changes name to Steinhoff Africa 
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1998 
  • Steinhoff International Holdings Limited incorporated 
  • Steinhoff International acquires the entire issued share capital and claims on loan account of Steinhoff Germany, Steinhoff Europe and Steinhoff  Africa in terms of the merger and lists on the JSE on 23 September 1998 
  • Steinhoff Africa acquires 
     · 35,2% shareholding in Megacor 
     · 100% shareholding in Roadway Transport, Roadfurn and Unity Longhauls 
     · 100% shareholding in Braecroft Sawmill Group 
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1999 
  • Remaining shares in Megacor Group acquired to maximise synergies
  • Megacor delisted 
  • Acquires 100% interest in Cornick Group, which includes Afcol 
  • Steinhoff Europe takes over Panda, Australia (as part of Cornick) to develop Australian market
2000
  • Acquires strategic interest in listed transport and logistics group, Unitrans Limited
  • Through Roadway Logistics , forms joint venture with Unitrans to group all its household goods logistics interests 
  • Acquires Klose Collection in Germany, including three modern high-tech factories in Poland 
  • Acquires Klose Hungary, a specialist chair factory 
  • Exercises option to acquire four Polish upholstery factories 
  • Acquires Prudnik upholstery factory from the Polish government in one of the last privatisation deals with Roadway Logistics, Comparex Africa and retail industry players  
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2001 
  • Group attains critical mass in UK with acquisition of Relyon Group plc, manufacturer of the premier bedding brand 
  • Expands Australian presence by acquiring Marshall Furniture, largest case goods manufacturer in the country 
  • Steinhoff Pacific formed by acquiring the manufacturing facilities of Freedom Group in Australia and New Zealand and enters into a cross-shareholding relationship 
  • Group secures raw material supplies by acquiring Thesens and Woodline Timber Industries in southern Africa 
  • Steincraft chair factory opens in South Africa to export garden furniture worldwide
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2002
  • Egoform and Dieter Knoll brands acquired, targeted at top end of the European market
  • Joint venture with La-Z-Boy Inc of the USA finalised for this well-known brand appointed in various parts of Europe
  • Steinhoff acquires 34,9% interest in PG Bison Holdings (Pty) Limited, the leading particle board manufacturer in South Africa
  • Increases holding in Unitrans to 26%
  • Additional investments made in sawmilling capacity to promote exports from South Africa
2003
  • Steinhoff celebrates its fifth anniversary as a listed company on the JSE with market capitalisation up from R2,6 billion to R6 billion. Compound growth in headline earnings is 45,6%, while headline earnings per share has grown by a compound 33,4%
  • Steinhoff Europe expands range through a 74% interest in Puris Bad GmbH
  • Steinhoff attains critical mass in UK bedding market through the acquisition of Sprung Slumber
  • International equity placement raises €123 million (R970 million). South African division successfully issued and listed a R1 billion bond in the local bond market
  • Steinhoff assist management buyout of Freedom Group Ltd, Australian listed, which was delisted. Steinhoff acquires the entire interest in the manufacturing, sourcing and distribution business.
  • Launch first syndicated loan in European market for 125 Euro million and commited to 175 Euro million.
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2004
  • In 1964, Steinhoff started as a distributor of furniture in Germany. Forty years later, Steinhoff International operates in 25 countries with an extensive product range
  • Steinhoff acquires the remaining shares in PG Bison
  • Steinhoff Europe AG (Austria) concludes a new syndicated loan programme for €300 million, replacing previous loan of €175 million at a substantially improved margin
  • Strategic stake in Unitrans increased to 62,8%
  • German division acquires assets of Hukla Möbelwerke group, a well-known brand in Germany in the upholstery, recliner and mattress market.
  • Establish representative office in Shenzhen, China which developed into the Steinhoff Imports and Sourcing division.
2005
  • Steinhoff Europe acquires 60,8% of Homestyle Group plc. Homestyle operates through a bed division, with 436 stores under the Bensons for Beds, Sleepmasters and Bedshed trade names, and a furniture division trading through 177 stores under the Harveys trade name. Homestyle is listed on the London Stock Exchange.
  • Steinhoff acquires 26% of the issued share capital of Amalgamated Appliances Holdings Limited (AMAP): AMAP is a well-known distributor in South Africa of consumer electronic equipment and electrical appliances. Major brand names in its appliance division include: Russell Hobbs, Remington, Salton, Tedelex, Pineware and Haz. Brands in the consumer electronics division include: Pioneer, Toshiba, Sansui, Tedelex and Tannoy. Substantial synergies between AMAP and Steinhoff Africa exist in warehousing, logistics and distribution.
  • Steinhoff acquires a 21% stake in KAP International Holdings Limited. KAP is a diversified industrial company and includes Feltex Automotive, a leading automotive component manufacturer with strategic facilities.
2006
  • Took over management interest in Steinhoff Asia Group (previously Freedom Group) with 230 retail outlets under Freedom, Levene, BaySwiss, Leather Republic, and Capt ‘n Snooze.
  • Made offer to minority shareholders Homestyle Group plc, by way of scheme of arrangement.
  • Steinhoff Africa disposes of entire door division to Swartland Doors.
  • Steinhoff Africa announces the conclusion of heads of agreement for the disposal of its furniture manufacturing operations to AMAP.
  • Steinhoff Africa acquires the entire interest in the BCM Group, producing bedding components and springs.
2007
  • Steinhoff Europe completes the acquisition of the remaining shares in Homestyle Group plc, which is de-listed with Steinhoff International issuing 73,3 million shares in settlement.
  • Steinhoff Africa announces steps to have the minority interest in Unitrans taken out.
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Steinhoff International Holdings Ltd

 

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