Regional operations are managed by Steinhoff Pacific, and include the operations of Australian retailer, Freedom Group. Freedom is the second-largest retailer of furniture and household goods in Australia and has expanded into New Zealand through the acquisition of the Levene stores.

In the Pacific Rim, Steinhoff manufactures and distributes leading brands of furniture and household goods.

To counter subdued consumer confidence and spending patterns in the Pacific Rim region, Freedom has been relaunched with excellent results. The brand’s appeal has been broadened while maintaining the focus on stylish solutions at great value. The innovative BayLeatherRepublic concept of stores-in-stores was introduced recently to the major markets of Sydney, Melbourne and Brisbane/Gold Coast. BayLeatherRepublic aims to become the market leader in aspirational and contemporary leather furniture.