Steinhoff today is a vertically integrated model, consolidating all points of contact across our extensive product offering with a single goal – end-to-end solutions for maximum customer and/or consumer satisfaction. 

Strategically, vertical integration ensures the production and sourcing of raw materials, manufacturing and distribution as well as retailing household goods become complementary inputs and not merely merged processes.

Guided by the ultimate target of a seamless and cost-effective value chain from raw material to retail outlet, our vertical integration model has been adjusted to account for critical factors that differentiate markets in Europe, the Pacific Rim and southern Africa. Our strategy has unfolded through organic growth, acquisition and strategic alliances.

In a globally competitive market, Steinhoff is focused on continually assessing this model to compete successfully and create wealth for all stakeholders including our customers, suppliers, employees, communities and, importantly, our shareholders.