Diverse geographical footprint
Geographically, Steinhoff International’s manufacturing and sourcing operations are mainly located in emerging markets while consumer facing businesses mainly focus on the volume segment of developed markets. The geographical and industrial diversity and the group’s shared knowledge base have provided us with a competitive edge that has withstood varying economic conditions.
Integrated supply chain
Each region employs the most appropriate supply chain given the strengths and opportunities inherent in the individual market. Significant influence over the supply chain, consolidating all points of contact from raw material to retail outlets across an extensive product offering, has resulted in consistent margins and key competitive advantages.
Logistics services
Provision of logistics services through supply chain solutions and effective management of warehouses and distribution networks remain essential to each of our businesses. Services range from hauling saw logs from a forest to the ultimate delivery of household goods to the end consumer. Control over the supply chain, gives rise to better service levels and guarantees product delivery within a competitive cost structure.
Flexibility and balance
The vertically integrated model is one of flexibility and balance in production, sourcing and supply to the internal and external customer base. Further balance is provided by the diversity of exposure to different industries. This versatility facilitates the management of concentration risk and protects and enhances margins.
Mass-market appeal
Our operations are positioned towards mass-market consumer segments. However, ownership of aspirational brands and designs exposes us directly and indirectly to additional market segments.
Sustainability
The group recognises the importance of sustainability which is a non-negotiable business imperative for the group. We continuously consider the needs of our stakeholders, regularly review and adapt our policies and processes to reinforce our ability to be economically viable, socially responsible and ecologically sound. By balancing the three pillars that make up sustainability (people, planet and profit) we remain a responsible citizen, while still being competitive in our chosen business markets.
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