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1.65%In South Africa, Steinhoff is one of the main sponsors of Varsity Rugby which includes the annual inter-university rugby competition between South African universities. In addition Steinhoff sponsors university cricket, hockey and soccer (football), for both men and women – which have growing youth development programmes.
The group believes in investing in potential leaders through its contribution to sport at universities, promoting and encouraging individual and team passion, commitment and loyalty – values inherent in the Steinhoff organisation.
Our involvement provides a platform for corporate brand awareness and the opportunity to link companies that are part of, and that add value to the Steinhoff group in Africa.
Our sponsorships, each year, reach and influence the lives of more than 5 000 rugby players, 1 500 hockey players, 900 soccer players and 300 cricketers, providing them with clothing, sports equipment and travel that enhance their specific codes. These contributions have a significantly positive influence on the student players, administrators and tertiary academic institutions involved and we are encouraged by the reciprocal support received.